Nike Air Max is a shoe by the company Nike that was introduced in 1987 as the first example with Visible Air technology.The Nike Air Max shoe uses a large air cushioning unit at the heel which is visible from the side of the midsole in most models. Especially sought after models (according to Nike’s History of Air advertising) include: Air Max I 1987 Air Max II (commonly known as Air Max Light) 1989 Air Max III (commonly known as Air Max 90) 1990 Air Max IV (commonly known as Air Max BW or Air Max Classic) 1991 Air 180 1991 Air Max 270 (commonly known as Air Max 93) 1993 Air Total Max (commonly known as Air Max 95) 1995 Air Max 97 Air Max 2003 Air Max 360 2006. Air Max 360 2007. (The newest pair(s) )Air Max 2009 Air Max 2010